Google updated penguin 2.0 algorithm to completely destroy the web spam. This update is regarded as the new generation of algorithm which will differ more than previous updated algorithm.
Matt Cutts in his blogs announced that the update is completely rolled out. He also added that this penguin 2.0 going to have a great impact on web spam and it affects 2.3% of English queries.
Panda 2.0 not only affects the English-U.S. queries, it also targets non English-U.S. queries.
Matt Cutts wrote in his Blog:
“We started rolling out the next generation of the Penguin webspam algorithm this afternoon (May 22, 2013), and the rollout is now complete. About 2.3% of English-US queries are affected to the degree that a regular user might notice. The change has also finished rolling out for other languages world-wide. The scope of Penguin varies by language, e.g. languages with more web spam will see more impact.”
“This is the fourth Penguin-related launch Google has done, but because this is an updated algorithm (not just a data refresh), we’ve been referring to this change as Penguin 2.0 internally. For more information on what SEOs should expect in the coming months, see the video that we recently released.”
Then he presented a video which explains about penguin update and what changes may happen in SEO in the coming months.
Although Google’s I/O developer conference, which booted off this morning in San Francisco, is first and foremost paying attention on the company’s Chrome and Android platforms, the company did not fail to remember its roots, proclaiming numerous search updates, and arguing its idea for the upcoming.
Overlook concerning sorting your ask for; Google needs to get conversational search to the desktop. Mobile users can previously use the microphones on their iOS and Android mobile devices to talk search instructions. Today, Google previewed hands-free voice search for the PC through Chrome.
The characteristic make actives just the once the consumer says, OK Google.
The Google also illustrated off remembers in Google Now. With the latest prompts in Now, not only can you keep things to retain information afterward, but you can in fact choose a time or put to activate those prompts, so they arise at presently the exact time, according to Google.
Google has agreed its information Graph – which gives improved search consequences – enhance. Singhal supposed that quickly Google consumers will begin considering data motorized by the information Graph.
Google updated a new version of maps for web, Android, iOS with a complete new look and a focus on location discovery.
The Service is still not popular in general public, though the Google offers limited invitation for people who want to give the new layout a try.
The new design also includes more public data’s into the maps, giving users the capacity to see company reviews from public within their Google+ friend circles.
Additional parts of Google’s maps are also attractive. For example, if a consumer looks for a exact Indian hotel, data such as the hotel’s address, phone number, Web site, reviews and a link to directions could come into view in a tiny pane of data that drops down from the search bar.
Google is too adding data from its another services into map, declaring that creasing in information from Google+ and additional services will get better maps for consumers eventually.
For example, the Google supposed that it will appear for kinds of hotels that consumers like or the ways they get most frequently and then join that data to present ideas.
The Google also presented lesser features meant to get better the Maps border, such as a set of choices that lets consumers to evaluate travel times involving numerous modes of transportation, such as walking, biking, driving or taking public transportation.
Google is also inserting extra of its Google Earth skill into Maps, lets consumers to zoom in on urban and still within shops to obtain an enhanced hold on where they’re available. And, if you’re extra paying attention in zooming out, Google will allow you to do it as well.
On Tuesday Google updated Google+ hangouts with highly requested new features “Rewind ability”. This feature allows the users to go back to the beginning of a broadcast in any case of when they started watching. Other enhancements comprise higher quality video for those connecting Hangouts on Air from a mobile device, also latest auto-playing broadcasts that don’t need users to revive the page when hangout begins.
Google did memo that it may get extended to group your Hangout on Air. For example: the Start broadcasting button might be depressing away for a while, prior to it turns red. That alter is to give customers with sufficient time to obtain all in place prior to opening the Hangout.
Google emerges to have been capable to apply the alters by currently dealing out the video in instantaneous quite than following the detail, which also means it’s hopeful Hangouts will be right away uploaded and prepared to look at on YouTube the subsequent you leave off air:
Access recordings right away following your broadcasts
Google added goal conversions to its real time reports in Google Analytics. Now the real time conversions reports shows a list of the recent goals which is sorted in highest to lowest. The real time conversion reports displays the number and names of goal which was given by you while creating your goal.
In that, once you click a goal or event, then you can view specific goal details or in the case of events you can view event actions and labels.
It’s difficult to consider that in general this time goals had been totally absent from real-time. Either large or small, goals are naturally the main reason your site survives. you can see both Page URLs goals or event goal in this real time reports.
Amazing fact is that worked out goals are not available in real-time presently yet. These worked out goals comprise time on site or pages per visit. Certainly, they are still being path as common in the Conversions part of the Standard Reports.
If you need to set up goals in Google analytics, go to your Admin; select your Google analytics profile. Then click goals tab and give your general information of goal which includes a goal name, goal type and goal details.
Google introduced product listing Ads last year which will list the ads with a product image. From Google shopping results changed into PLAs.
Combining Ad words Accounts to tour Google Merchant Account to create PLAs is becoming more popular nowadays. Show the product specific ads with images and prices. There are few simple steps that you must follow to maximize your profits.
First pay attention to choose the title that you use to describe products. You titles should not exceed 70 characters.
Next describe your products with information that is related to your product. Doing so, customer can get clear idea about your product.
Accurately price your products.
By giving this data to possible clients, you will like start to position higher in search engine results. As well to price, you must also cautiously check your account. Clients hate it when they go throughout the whole checkout procedure only to discover out that the product is not presently in stock. If you are alert that a product is out of stock you must make sure that the product ads is listed as such.
Google must know and identify what your website is about. For that you should follow some points which will help Google to identify your website.
Give proper Meta Tags for all pages
Proper Alt Tags for images
Proper Navigation Keys for all pages
URL must contain Keyword
Add keywords in the Header or Title
Content must be unique
Guest Blogging plays a very vital role in obtaining inbound links to improve your position in the SERPs. Guest blogging is a procedure in which a blog or website will allow and put out content written by another. The relationship between the guest writer and blog is equally helpful, as both are capable to get benefits from the swap. As the blog is proficient to get gain of worth content, the guest blogger can get from gains that absolutely power their own site.
Today info graphics plays a very big role in SEO. Instead of writing an article or blog post creating Visual representations of it’s, attracts more and more people. . It can be any type of image, as long as public share it on social websites and link to it from blogs—as long as it doesn’t harm your brand name.
Microsoft added new features “Pin to Pinterest” on Bing image search results. This feature will let users to pin the image results straight from the site to their selected Pinterest boards. If they want to save particular image on their board, they can easily do it in one click.
It also added that users no need to install the bookmarklet in their browser; they can straight away get started by just single click. Bing, will mechanically link the images to the original source so that users can position it right away. The post goes on to insert that users can use Bing image search tools like sorting and filtering by size, color, layout, besides coming across for images within a exact website.
Users can directly get into www.bing.com/images and click on their desired images. Next click the new feature “pin to Pinterest” Sign in and pin your favourite images to your Pinterest board.
Allowing users to pin images to their favorite Pinterest boards seems like an interesting update, since Pinterest users can get themselves a new arena for content.
Google updated new “Quick office” apps on Android and the iPhone. It has given the best opportunity for business peoples to get use of these apps for free.
Quick office apps let users to work on Excel, PowerPoint, word documents and they can also save their files in Google Drive clouds. Users those are using Google apps for business are permitted to use the program for free of charge. This feature is already available on an I pad. The same feature is copied on iPhone and Android devices.
Using Quick office you can make quick edits in excel, PowerPoint, word from anywhere and save and share everything in Google drive.
Last year Google bought the rights to implement these mobile apps. The collection is obtainable as a division of the Google Apps for Business programmers. For monthly charge Google offers users to access Google Apps and storage. Google’s endeavor presenting is a monthly charged productivity suite that gives user’s access to Google Apps and storage.