Google comes up with a new progression in its history of service. Google, the top ranking of search engine have a discussion with wide newspaper publishers to sell space in their pages to its online clients. The extension of Google print ads is Google adwords a kind of auction system where companies bids to slot appearing. With the help of Google, advertisers choose newspaper online and start bidding for advertising space available on the page and day given. Customers are prepared to pay of the prices and its up to the publishers to accept or decline the bid. For every deal made, a portion of advertising revenue will be taken by Google. Most of the advertiser enjoys the new sourcing business of Google.