
Word Press, straight out of the box, comes ready to hold search engines. Its features and functions guide a search engine through the posts, pages, and grouping to help the search engine crawl your site and meet the in sequence it needs to include your site within its database.
A search engine enters your site and, for the most part, ignores the styles and CSS. It just plows through the site assembly content and information. Most Word Press Themes are designed with the content as close to the top of the unstyled page as possible, keeping sidebars and footers towards the bottom. Few search engines scan more than the first third of the page before moving on. Make sure your Theme puts the contented near the top.
Search engines do not assess your site on how attractive it is, but they do review the words and put them through a sifter, giving credit to certain words and combinations of words. Words found within your meta tag keywords listings and within your document are evaluated to words found within your links and titles. The more that equivalent, the better your "score."
Your site may not have much text, mostly photographs and links, but you have places in which to add textual content. Search engines look for alt and title in link and image tags. While these have a bigger purpose of making your site more accessible, having good descriptions and words in these attributes helps provide more content for search engines to digest.