Google AdSense is getting rid of its video units feature, which permits publishers to show You Tube content and video ads on their pages. Google says that by the end of April, the feature will be fully remove for existing AdSense clients and that new clients of the revenue sharing ad program will no longer be given the option to place video ads on their pages during the program. Publishers can still present video content on their pages by pulling drive in codes directly from You Tube.
Obviously, Google says it remove the video ads because of poor performance. It is difficult to form out a sustainable ad model for video, which is why pre-rolls remain more common. But the problem with video ads may not be the ad unit itself but but the essential content. Brand advertisers don’t want their names connected with random words spoken in videos. You simply cannot competently and every time target ads based on three words in a video. For instance, if someone is watching a clip of "Snakes on a Plane," its almost certainly not the best place to put a travel ad. And search marketers can find better places to put related ads.
It appears this latest declaration is part of a budding trend of Google cleaver programs in AdSense. Google lately drag the plug on its Google Radio Ads and was looking to sell off its Google Radio Automation software business. That news came less than a month after Google determined to bail on selling print ads. We extreme dislike to say we told you so but we saw the script on the wall about addition video ads to AdSense awhile ago.
