The U.S. government is one of the largest producers of content on the Web. But the vast majority of people start their Web experience each day not on a government website but on a commercial search engine. How do we ensure that people are finding the government content they need via commercial search engines and when they search our sites?

Since the mid-1990s, Internet search has evolved from using spiders to "crawl" pages, to algorithms relying on Meta tags, to the point where Search Engine Optimization (SEO) is now a leading factor in determining a website's success. We all know it's important, but many of us struggle to do it well.
Search engines are becoming more efficient each day, so government web professionals need to stay on top of this fast-moving technology. Although traditional SEO strategies still apply, to stay at the forefront of search engine technologies, we must be creative and innovative and build good SEO into our day-to-day web operations.

At this New Media Talk, you'll hear from a panel of some of the country's top search experts as they discuss the future of Search and Search Engine Optimization. These thought leaders will cover the latest search strategies, and give us their thoughts on how Government can become a leader in SEO. Join us, and bring your ideas and questions!

Labels: Advanced SEO, SEO, SEO guidelines