A survey conducted by consultancy major Tata Consultancy Services and software services, that School children in Indian cities bank more on Internet search engine Google to gather information than on print or television.
According to the survey, (41 per cent) students rely on Google as compared to television (25 per cent) or print (26 per cent).
The survey was conducted in 12 cities, with a sample size of 14,000 students aged between 12 and 18 from English-medium schools. The purpose of the survey was to decipher the minds of the young generation, their preferences and habits. S Ramadorai, CEO & MD of TCS said "One out of 10 people on the world are aged under 25 and living in India. That is the significance of India's next generation and what they and think and aspire will hold insights for all those who aim to connect with this Web 2.0 generation".
From the survey some surprises on social networking trends among the schoolchildren. While in Mumbai (60 per cent) and Ahmedabad (57 per cent) kids read about films and celebrity blogs, Bangalore and Hyderabad students (33 per cent) prefer blogging on studies. Bangalore is 'Blogging capital of India', with 66 per cent student's blogging regularly against the national average of 39 per cent.
Overall 93 per cent of the respondents were alert of social networking, with Orkut rising as the most preferred source for social networking. In India, Mumbai is the only city where rival Facebook is more popular.
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