This past June, Google invited fans to take the Google Chrome icon and reconstruct it in an inventive way. The end design created and eventually launched by Google needed to stand out on the desktop, look steady yet dynamic, and use color to show some Google branding. Through the design process, another quality that became significant to the team was to make the icon feel like a real, tangible object so that clicking on it would be like pressing a real button.

As one might expect, user capitulation were good-looking inventive - some admirers submitted videos of how they approached the challenge, using materials like even clothing, dominoes and LEGO. Others submitted their own digital interpretations.

While Google eventually went with their own design, the challenge invited fans of the Google brand and of Chrome to partake in the process, experiment with the brand image and share their ideas. This experimentation and continued novelty is another example of what constructs Google our Top "Good" Brand in 2009.

Labels: Google, google features, google updates, New feature in google