Google launched a new technology at TechCrunch50, Google FastFlip, designed to help users quickly browse a number of web sites. "At Google, we've had a very aggressive objective around speed," said Marissa Mayer, the vice president of search and user experience. "When you make the Web faster, you use it more".
Google has been shaving milliseconds here and there, Mayer said; however, co-founder Larry Page raised a question last fall: how come if you go to a new page, the content isn't preloaded?
Google FastFlip is type of an answer to that. The interface seems somewhat based on Google News, allowing users to preview sites oriented around particular topics. A slideshow slides left and right, allowing users to preview the screenshots of stories. The prototype service is being launched with The New York Times, The Washington Post, US Weekly, and TechCrunch, amongst others.
The interface just slides screenshots left and right on the screen. But the technology doesn't fairly solve the problem of speed, as to read the full article you need to click on it -- which opens the article on the publisher's home page. And the text is often too small to read on the linked web sites. So does this optimize the screening experience?