According to comScore Inc. Google continues to dominate views of online videos, surpassing 10 billion video views in August.
The Reston, Va.-based Internet traffic tracking firm also says online video watching overall reached an all-time high of over 25 billion views in August. Above 161 million viewers watched an average of 157 videos during the month.
Google, which owns YouTube, had 39.6 percent of all video views in August, far ahead of second-place Microsoft Corp., whose sites attracted 2.2 percent of video views.
Microsoft Corp. was followed by Viacom Digital, Hulu and Fox Interactive Media.
comScore's (Nasdaq: SCOR) monthly report says the average online video viewer watched 582 minutes of video, or about 9.7 hours value. The average duration of an online video last month was 3.7 minutes.
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