YouTube will begin live-streaming Indian Premier League cricket matches from 12th March. It's possible that the matches will be viewable in countries like the United States that don't presently have a place to watch IPL matches on traditional TV.

YouTube has been a destination for both the lPL (Indian Premier League) and live streaming before, just not at the same time. It streamed U2's Rose Bowl concert to ten million viewers across seven continents last year, and there's an IPL cricket channel that shows pre-recorded highlights from league matches.


Live sports coverage has been one of the greatest reasons to keep those cable or satellite subscriptions, so YouTube moving into this area could be an additional step towards the dominance of Internet-based TV. There have really been live-streaming options for sports online before; they just usually come with subscription fees. For example, ESPN Insider members have the access to live streams of much of what the network of sports channels covers.

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