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Monday, February 8, 2010

TOUCHDOWN: Google's Super Bowl Ad

The rumors were right: Google took the bold step of running a Super Bowl ad in the third quarter of the game today, marking its first main push into TV advertising and a new frontier of marketing for the company that has triumphed in online ads above all else.

Google CEO Eric Schmidt's Tweet hinted at the ad yesterday, reading: "Can't wait to watch the Superbowl tomorrow. Be sure to watch the ads in the third quarter (someone said 'Hell has indeed frozen over.')"


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