Google Updates Photo and Video Skin Tone for Google+

Google Inc. is making it easier to edit and improve photos and videos on its Google+ social service, step up efforts against rival Face book Inc.

The 18 new features unveil at a press event in San Francisco nowadays; comprise a innovative tool that routinely makes a movie from a compilation of clips. One more feature enable users to remove unwanted parts of a photo.

“We are looking at doing nothing less than revolutionize the feel of photography,” Vic Gundotra, senior vice president at Google, said at the occasion.

Google, owner of the world’s major Internet search engine, is building out Google+ to be a focus for users and publicity dollars from Face book, the major social network.

The Mountain View, California-based company supposed about 300 million consumers stay the Google+ stream of content from friends, while the whole users logged in to the service who assumes a social action monthly — counting surfers who watch a video on YouTube optional by a friend or endorse a search result — is 540 million. In contrast, Face book has extra than 1 billion users.

Google said extra than 1.5 billion photos are uploaded to the social service all week. The updates “aim to get a lot of the work out of messaging, video calling and photo editing.

3 Ways Content will be Exaggerated: Google’s Latest Hummingbird Update

Google formally announce the latest, and biggest, algorithm update to strike your very favorite search engine.

Content Producers, Pay Attention Up:

Content Needs to Satisfy Intent

About two years ago, we saw a shift in hunt from “dumb” keyword optimization to a additional intent-based channel where search engines endeavored to “best guess” a look for user’s intent, corresponding it to applicable content that best answer a user’s query.

More lately, “context” has entered search plan lexicon, which accounts for more modified search plans based on location, platform, device and/or hyper local factors.

With Google’s Hummingbird algorithm update, launched last month, and formally announce today, Google is more underscoring the significance of user intent over pure keyword based interpretation. This innovative update now better acknowledges context, timeliness, conversational search location cues, Knowledge Graph data and understanding of complex queries.

Content wants to Be Wealthy

Content wants to be deep and prosperous, to be deeming the most applicable piece of content for any given inquiry. Sites that are at present rising rich content that seek to answer more complete questions, somewhat than keywords or phrases, will add to their chances of ranking well with the new update.

However, while sites need to rely a lot on rich content, they also need to preserve well-designed sites, which make it easier for Google spiders to find that huge content.

Authorship Matter

Content seem to be the major stress for this update, it also likely means that authorship will become an even more significant factor in optimization. It’s attractive that this update is coming right on the heels of a number of current notable changes.

The primary being the complete integration of secure search, which eliminated keyword data from analytics, and the second being Google+ rolling out a change to authorship, which will make it easier on Google to quality content back to the author. So, while you start thinking about your content program, and whether or not it supports the new algorithm update, don’t forget to take power into account. Make certain profiles are created, updated, and attributed for all pieces of content.

Google reCAPTCHA Update

Google released an renew to its reCAPTCHA system that create dissimilar classes of CAPTCHAs for dissimilar kinds of users. In short, it makes your life easier if you’re a human and your work much harder if you’re a bot.

For those who have encounter CAPTCHAs and reCAPTCHA, but have no plan what they are, here’s a quick primer. CAPTCHA stand for “Completely Automated Public Turing test to tell Computers and Humans Apart”, and as its name implies, it is a rapid test used in compute to decide whether or not the user is human. You’ve almost certainly encountered hundreds of these if a site decides to confirm whether you’re human or not.

ReCAPTCHA, which was acquire by Google in September 2009, is similar to the CAPTCHA interface, except for that it asks users to go in words seen in distorted text images onscreen. It present two words: one which it knows (used to check whether you are human), and one which it doesn’t (used to help digitize the text in books).

Google notes that in excess of the last few years advance in false intelligence have summary the gap between human and machine capability in deciphering distorted text, and the reCAPTCHA team has been creation its system more adaptive via wide research and stable improvement.

Unsurprisingly, Google wouldn’t split too much detail as to how the innovative system works, aside from saying it uses superior risk analysis techniques, actively consider the user’s entire engagement (before, during and after) with the CAPTCHA. In other words, the indistinct letters are not the only test.

Here’s what Google says it gain from the change:

This multi-faceted advance allow us to decide whether a possible user is really a human or not, and serve our lawful users CAPTCHAs that most of them will find easy to solve. Bots, on the other hand, will see CAPTCHAs that are significantly more difficult and intended to stop them from getting through.

Since humans find numeric CAPTCHAs (pictured above) considerably easier to solve than those contain arbitrary text, Google will be showing you more and more numbers. Bots, in the meantime, won’t even see them.

Google updates: Tool to Allow Advertisers Generate Ads ‘In Minutes’ Add them to Google Maps

Google announced an update to its Google offer self-service tool for all US business that speed up creation and adds Google Maps hold up. The original version is progressing out “within the next week.”

Google claim the fresh offer creation tool lets businesses create their offer “in minutes” and then display case it to local customers across various Google property. If you’re in charge of the marketing financial plan for your business, all you have to do is decide the type of offer you’d like to create and allocate a budget.

Google offer will then show your present to customers’ base on their site, what they like, and what they’re look for. Furthermore, you’ll only pay when a customer save your offer and Google doesn’t take a cut of the sales you make.

Google has now also extra support for Google Maps. This means when possible customers are penetrating for places nearby or looking for local businesses, your company could be display with a blue tag icon next to it that indicates there is an offer obtainable.

Once a customer save your offer, Google Offer will split a reminder when they are near your store. Google will also tell again them when their offer is dying through both email and mobile alerts.

For those who don’t know, Google Offers is a repair that allow for particular offers and deals to be deliver to your inbox. Although it first launch in May 2011, Google has been increasing it forcefully this year by building it out on mobile and approaching it across its various properties. So get used to seeing Google Offers everywhere, at least in the US.

SEO Ranking Factors: Position Correlation 2013 for Google USA

The Ranking Factor Rank connection revise deal with the definition and assessment of factors that distinguish better located websites from pages located further back in the natural search results.

Peak highlights of 2013:

  • Keyword domains and keyword links have lost relevance Ranking Factors: Loser
  • Brands are the exemption to numerous rules
  • Good content is always important: it comes to quality!
  • On-page technology remains one of the basics

Keyword Links and Domains have Lost Relevance

The significance of keywords in the URL / domain has considerably decreased as a ranking factor compared to 2012:

These two factors are measured the losers when compare with last year, because the survival of keywords in the URL and/or the domain have misplaced their significance. This also affects backlinks when it comes to plain text keyword links. So it looks as if the days of “hard keyword optimization” are over. Google now put much more stress on natural link profiles.

Brands are The Exception to Many Rules

Brands held a fortunate position. This has also been established in this year’s study for brands   and their websites   search engines do not appear to be relevant the same criteria as for other domains. For example, it seem as though Google consider it ordinary for brands to have moderately more backlinks with the name of the brand in the link text alone   what we refer to as “brand links”   and still not be rate negatively.

Good Content is Always Important: It Come to Excellence!

For our analysis of content features, we have augmented the number of factor considerably over the previous year:

Ranking – Factors US: Numbers Content

Content factors associate almost fully positively with high-quality rankings and were apparently   when compared with the previous year   partly upgrade. Good ranking URLs, to a sure extent have more text and a higher number of extra media integrations compared with 2012. A high-quality internal link structure also appears to be a vital excellence attribute.

On-page Technology Remains one of the Fundamentals

The on-page factors nearby the technical side of building web sites have extended been one of the fundamentals of a good search engine ranking   and this will carry on. Even more, it seems to be fulfilling certain on-page criteria is not about achieve a positive ranking, rather, it is the opposite: it is simply negative for the rankings when web pages do not meet criteria. On-page factors are therefore considered more of a requirement for ranking higher in search results pages.

Tools desirable for Business Blogging achievement in SEO

Here I have Listed Some Tools for Business Blogging:

A Project Management application

Whether you are a tremendously organized individual, or the sort of person who can never quite keep up with all the dissimilar projects you have on the go each day, a single, vigorous app to bear your activities is always a good bet. Choose software that lets you make a decision how much functionality you need, and discount the rest.

If you find physically logging in each day and expenditure most of your time crossing things off, transfer tasks or counting minutes against work, your system could be ruling you in its place of the other way around. Applications like Dooster, Clarizen and Easy Projects all have a great level of functionality and can help stay you on track.

A Password Storer

As we sign up to more and more offer and sites online, it can be harder to keep in mind all your passwords than it is to keep on path of relatives’ birthdays! A sound and safe password storage mechanism like RoboForm saves time every day by mechanically store your log-in details, letting you settle online forms with a click, and rapid you to change your passwords occasionally to stay safe from hackers online.

Online Back-up

The most dangerous piece of software you could ever buy is an online storage solution that sweep your PC each day, identify any credentials that have been additional in or changed, and makes safe and secure cloud-based copies. Potentially saving you thousands in terms of lost work, if you don’t have a dependable and simple to use back-up in place right now, I’d really suggest you do some investigate and make a deal.

Accounting Software

Every small business owner knows observance on top of finances is a pain, but there are some huge accounting platforms out there that take the headache away for you. Look in to Sage, QuickBooks, Fresh Books, and Online Bookkeeping or alike to find the finest solution for your business, and streamline your invoicing, outgoings and expenses to make life easier when it comes to submitting the dread tax return.

Collaboration Tools

If you’re based from home, having resonance ability for keeping in touch with people, giving out credentials and conveying tasks can be a dangerous part of your ongoing business activities. Look in to some of the more accepted collaboration software such as Google Docs, View, Base camp and others to find an intuitive, easy to share platform that lets you work on projects with colleagues safely and securely online. Back this up with Skype or a similar conference facility, and you’re all set to reap the rewards of your very own virtual office environment.

Put away yourself time and money by working out what your key business requirements are, and make sure you don’t exceed these fundamental supplies.

Google at 87% of Google Search Traffic to Major News Sites

If you’ve been eager that the hypocrisy of Google hitting keyword recommendation data from natural search traffic but still distributing it with advertisers would get some notice from the mainstream press, this might help: innovative data from shows that 87 percent of all Google natural traffic to some of the main news sites on the web is now.   which we’ve written about before   is a content optimization platform that’s used by the likes of Reuters, The Atlantic, U.S. News & World Report, the Dallas Morning News, Mashable, The Next Web and others.

The company puts out a bulletin power report that aggregate data from billions of page view across “hundreds of top online news publishers,” and the newest report shows how quick  has grown over the past three months.’s news clients were receiving keywords on about partially of their Google natural traffic at the start of July, but it’s rocketed up to 87 percent as of the end of September.

On the bright side, says these main news sites are only receiving about 46 percent of their overall referral traffic from search, so they have the advantage of perhaps a more well-rounded profile of traffic sources than many non-media businesses.

Google Playbook Outlines: 5 Prerequisites of a Mobile plan

Mobile marketing is no longer an objective play for some original pie in the sky. The major brave today, according to Google, is educating or training marketers how to bring on mobile’s promise, with the correct strategy and process for exact goals. Taking a new look at the mobile landscape, Google has outline five serious questions that businesses should address when rising a mobile policy. The company published its newest recommendations and examples in the second edition of this Mobile Playbook as a follow-up to last year’s guide.

“At Google, we consider that constant connectivity represents a sociological shift in how users speak about with both the digital and physical world. Businesses that appreciate this will win,” writes Jason Spero, head of global mobile sales and strategy at Google.

While most leader marketing officers are previously embracing mobile, the gap between meaningful and doing remains prevalent, Greg Stuart, chief executive of the Mobile Marketing Association, notes in the report. “We consider that now is the time to close that expressive versus doing gap. It is time to take action and not just do mobile, but do mobile right,” Spero adds.

Google interview hundreds of marketers to appreciate their struggle and best example for success in mobile, and backs those result with the newest market data to highlight significant trends. More than two-thirds of all mobile searches occur at home, according to a recent study from Nielsen.

Juxtaposing that data with its own study from more than 30 internal studies, Google says 88 percent of clicks on mobile search ads are incremental to organic clicks, and in sure industries the number can be as high as 97 percent. Another new study from Nielsen found that half of all purchase-related conversions happen within an hour of the mobile search that initiate them.

To hit those results, Google offers marketers five tips or action items to help them adapt to the new marketing concepts and opportunities made possible by mobile:

  • Focus your value proposition so it meets true mobile-specific needs.
  • Create mobile-first, not desktop-lite, destinations.
  • Build mobile accountability into your organization.
  • Drive ROI (return on investment) and branding with mobile marketing.
  • Integrate mobile into multi-screen marketing.

“When companies talk about the chance mobile presents, often they are referring to the chance context presents. A better considerate of context, the specific situation in which your customers seek you out, such as time, location, and even proximity, allows your marketing message to be more targeted, meaningful and successful,”.

Tailored messaging is necessary to successfully serve each customer’s exact need. For example, someone searching for pizza at 7:30 p.m. on a mobile device downtown isn’t probable to be seemed for the same thing as an important person searching for pizza on a laptop at home around lunchtime.

“A mobile conversion doesn’t unavoidably entail filling up an online shopping cart and checking out,” the report notes. “It can be a customer penetrating for store directions, calling your business straight or visiting in person. It can be an app download that leads to a purchase, or a shopping process that start on mobile and then finish on a computer or tablet later in the day.”

How to Recover From Google Updates: 3 Affordable Tips

Whenever Google get updates we will be very much worried about our traffic and rankings. Now we don’t want to get worried here I have listed some tips to recover from Google updates.

These strategies could help you get there.

1. Focal Point on Your Branding, Not You’re Position

Come across at the results for “flat screen TV” and tell me what the listings have in common. Do it. I’ll wait.

They’re all brand.

That’s where search engines are leaving. They’re favoring genuine company stuff over overstuffed keywords and one-way links, and you don’t have to be a household name to do it. It means doing things like:

  • Sponsoring local proceedings and community participation.
  • Generous away content (and maybe the occasional iPad) for free.
  • Paying notice to what your user want and giving it to them.

Possibly the big brands do have it easy, not since they have the household name, but since they were around before everybody ongoing freaking out about links, title tags, and keywords. They were doing things the correct way that got them experience well, most of them anyhow and when things went online, that did too.

2. Give Users High – Quality knowledge

It’s unfeasible actually hard to have a good website that position well for a long period of time if it doesn’t give your users a high-quality experience. If people like your website, they come back. They split it. We know Google is building a push where a site’s quality is more significant than the number of links point to it:

In universal, webmasters can get better the rank of their sites by creating high-quality sites that users will desire to use and share. While that’s still mainly subjectively how precisely do you define “high-quality sites,” Google? – And I hate giving assurance when it comes to search, there’s one thing I’ll rest my laurels on: Your website will always be “excellence” if it gives your users a good experience.

Incorporate user knowledge consulting into your look for and digital actions. This includes things like:

  • User Research.
  • User Testing.
  • Split Testing.
  • Conversion Rate Optimization.

Visual Website Optimizer is a huge tool for split testing since it allows you to make layout styling changes without need a developer, which, if your agency is like mine, is harder to get your hands on than Google’s real ranking factors. You can also set up usability difficult through there if you don’t have in-house resources for a full user test.

3. Protect Your URLs

Outside of breaking news, old URLs will grade the best. While 301s and canonicals are heaven send for SEO professional, they band out a fraction of fairness, and in this day and age, even the least amount can make a enormous difference.

Unless absolutely necessary – like you’re dealing with a site architecture that’s been chosen apart and mystified together so many times that its one hot mess keep your URLs the same. When you insert new skin tone to a product or update your service offerings, do it on the same URL.

Hummingbird’s Crash on B2B Sites

What Hummingbird Means For B2B Sites

How Hummingbird will crash B2B sites. I’m going to make use of two companies as an example:

  • A supplier of industrial automation services
  • A manufacturer of industrial automation gear

A Pre – Hummingbird keyword strategy for both companies may have been to aim the keyword [industrial automation]. The cause for this is because dozens of high-priority, long-tail keywords applicable to both companies hold the phrase [industrial automation].

Optimizing for [industrial automation] would assist the site rank for keyword phrases like [industrial automation services], [industrial automation equipment], and [industrial automation consulting]. If the site ranks for [industrial automation], it will have no difficulty ranking for its long-tail variations.

With Hummingbird, the keyword [industrial automation] is no longer a high-quality keyword to aim for either company. Hummingbird’s algorithm principles sites based on the user intention of the search, and ranks pages base on the background it would emerge in a conversation.

When manufacturing professional talk about industrial automation, they are typically referring to dropping labor costs, rising up-time, operational management or humanizing dependability. They’re typically looking for leader content about how to achieve these objectives   not companies that provides equipment or services for industrial automation.

If you haven’t notice it yet, this is also detection one of the big reason why Google shaped this new algorithm   because equipment and services are two totally different offerings from two dissimilar companies, and they shouldn’t rank for the same terms. Short-tail search results were also too varied, and did not straight users to enough applicable content.

On the other hand, if the same manufacturing professionals were discussing industrial automation equipment or services, they would likely be discussion about either of the two example company’s mention. This is where B2B sites will profit from Hummingbird.

Because Google will be improved able to differentiate intention, there will be less opposition between sites discussion about manufacturing automation and those ranking for service or equipment-related keywords. The innovative algorithm has shaped a more reasonable search landscape for B2B companies to compete in. If you’ve been practicing White Hat SEO tactics, you may need to make slight adjustment to your strategies, but will probably benefit overall with the new algorithm.