Millions of Google Earth users around the world can now see how climate change could affect the planet and its people over the next century.Climate Change In Our World takes you on a journey across the globe, showing temperatures over the next hundred years. It also tells the stories of people, living in some of the world’s poorest countries, who are already being affected by changing weather patterns.
Follow this external linklink to Google Earth to begin exploring Climate Change In Our World. See the instructions, below, to help you get started.Google Earth lets you fly anywhere on Earth to view satellite imagery, maps, terrain, and 3D buildings. If you haven't used Google Earth before, you can external linkdownload it from here.
Climate Change in Our World is the product of a unique collaboration between DFID, the Department for Environment, Food and Rural Affairs (Defra), the Met Office Hadley Centre, the British Antarctic Survey and Google.
Google Inc has finally launched free music search and download services in China in a belated attempt to catch up with market leader Baidu.com. The world's most popular Internet search engine said Wednesday it will work with a Chinese Website that counts basketball star Yao Ming among its investors to provide the music service in the world's most popular Internet nation. The deal is Google's first free music download service globally.
In cooperation with the Top100.cn Website, the new service allows users to listen to or download licensed songs. The authorized songs are being marketed as offering higher quality than those available on other music services. Google and Top100.cn's play list features tens of thousands of songs obtained from several hundred music publishers, which Google declined to identify. Under the deal, Google provides search technology and content, and Top100.cn, in which Google has a minority stake, will share online advertising income.
China's online search market generated 1.26 billion yuan (US$185.2 million) in revenue in the second quarter, nearly double the figure from the same period a year ago. Baidu led the industry, with a 62.8-percent market share by revenue, followed by Google's 26.2 percent, according to iResearch Inc, a Shanghai-based Internet consulting firm. Baidu, whose traffic comes mostly from its controversial music search and download services, will probably continue to lead the market until China strengthens copyright protection, Lu said. Baidu, which provides downloads of MP3 files without copyrights, has drawn complaints and lawsuits from music publishers. "The music and Internet industries are not enemies, and we hope to find a way for both to win," Lee Kaifu, Google China's president, said in the Chinese-language statement.
Google is working to expand in China's rapidly growing market by launching a series of services, including public transportation searches, translations, an online community and the new music service.
Now its goog time for Copywrite owners! Many copyrights owners have had sleepless nights because of the many fold faces of Digital piracy. Few months back Google has guaranteed the video giving out website YouTube of developing a video appreciation anti-piracy tool. Google along with a number of media companies had appeared onward with software to stop uploading of copyrighted videos on the website. This task was not an easy task as each video required to have a digital fingerprint and this completed it not easy to completely automate progression.
Lastly, with an open-ended solution and cooperation from video file owners, Google developed this cutting edge technology called video ID technology. This technology can know copyrighted video files within minutes of their upload onto the site. The theory in the wake of this tool is to continue a database of video content IDs and crosschecking every new file that is uploaded. Once an ID is creates to be copyrighted the tool can either block or upload it with some advertisements or as particular with the content owners.
Google has completed it clear that while the content owners and YouTube have to work on a large scale to provide an ID to each and every video file. It is all for the benefits of copyright owners so that no one else would be eating out of their platters anymore.
Many of us collect a lot of data about our websites. Oftentimes, the challenge is not that we have too little data, but that we have too much or not the right kind of data to make informed, strategic decisions – at the right time. We often collect data to track individual, discrete performance measures. But to really have an impact, we need to compile, analyze and act on the data in an integrated, systematic way. Having an overall strategy and plan will help you do this.
A strategic plan for evaluating your website will help you: collect only the data you need to make informed, strategic decisions
identify priority "action areas" for improvement, measure the impact of those actions; and keep your customers coming back
determine benchmarks and performance goals you should aspire to, and the extent to which you're achieving them
determine whether you're getting a return on the investment you've made to build, operate and maintain your websites,
evaluate how well your website is helping achieve your agency's mission.
How to Develop a Plan You should develop a plan - a strategy - and review and adjust it regularly. You should ask these questions:
What do you need to measure? What are your requirements?
How will you measure it?
What tools will you use?
What methodologies are needed to gather the data you need? What will you do with the results?
How will the results help meet the goals for your website and your agency's mission?
How does the plan fit with your agency's overall strategic and performance plan? And other the plans of individual program offices?
Here are some steps to take to help you develop a strategy for evaluating your website: Talk to other stakeholders and ask them to tell you their needs. Some stakeholders will be your IT department, designers and developers, and business divisions, each area having unique needs to be considered.
Google Maps and Google Earth map information and photographic imagery are used under license by Google. NOAA/National Weather Service data presented using Google Maps/Google Earth are in the public domain and is also made available in open standard KML/KMZ format. The map information and photographic imagery contain trade names, trademarks, service marks, logos, domain names, and other distinctive brand features. This does not imply an endorsement of Google, Google Maps, or Google Earth products or services by NOAA/National Weather Service. Under the terms of the license, you are permitted to copy or use the Google Maps/Google Earth images on your site so long as Google Maps/Google Earth trade names, trademarks, service marks, logos, domain names, and other distinctive brand features are not deleted or in any manner altered.
The "Real-time streamflow" map tracks short-term changes (over several hours) in rivers and streams. Although the general appearance of the map changes very little from one hour to the next, individual sites may change rapidly in response to major rain events or to reservoir releases.The map depicts streamflow conditions as computed at USGS streamgages. The colors represent real-time streamflow compared to percentiles of historical daily streamflow for the day of the year.
This map represents conditions relative to those that have historically occurred at this time of year. Only streamgages having at least 30 years of record are used.States containing no dots indicate locations where flow data for the current day are temporarily unavailable. During winter months, some states (or parts of states) may have fewer dots than at other times of the year due to ice effects.
The data used to produce this map are provisional and have not been reviewed or edited. They may be subject to significant change.Alternative data formats of this map in postscript, Google Earth KML, Google Maps, or GIS coverage or shapefile are available.
Link popularity and link quality are very important because every major search engine now considers them as a part of their ranking algorithms. If you don't have links, you won't rank well for competitive keywords.
Link popularity consists of:
> Number of links
> Quality of links
> Number of times people click on links to your site
> How long end users visit your site
> How often people return to your site
In other words, do your site visitors:
> Continue navigating your site?
> Link to your site?
> Bookmark your site?
> Return to your site?
Factors That Affect Popularity
> Substantial and unique content
> How other sites are linked to your site (anchor text)
> Site usability
Link Development Tactics
> Choose quality over quantity. Link quality carries more weight than quantity. Spend time getting the highest quality links pointing to your site.
> Begin with Web directories. Yahoo Directory and DMOZ are two reliable places for high-quality links.
> Harness online publicity. How-to tips, helpful articles, even press releases often attract links from other websites. The search engine optimization world calls this "link bait."
> Use blogs and forums wisely. Blogs and forums can call attention to useful information on your site.
> Use search engines to research link development. Look at competitors' sites to determine their link development strategy. It can help you with your own. What newspapers and media outlets do they use for online publicity? What Web directories link to their sites? No link popularity checker ("link: domain.com" in Google, "linkdomain: domain.com" in Yahoo) can substitute for doing the research yourself.
Most websites have a "root" or "home page," which is typically named index.html and which is the default page a user sees when visiting a site. Typing http://www.dlib.org into the browser address bar is in fact a request for the "root" document of the site, which in our example is http://www.dlib.org/index.html, labeled "web root" in Figure 1. From that point on, site discovery depends on following the links on that root page to other pages on the site. Note that in our Figure 1 example, the site has specifically excluded certain pages via the "robots.txt" protocol. Polite robots like the Big Three respect such requests, even though those pages are visible on the web to regular users. Other pages have access restrictions (shown in red) that prevent any unauthorized access. An example of this is the ".htaccess" file, which requires a UID-Password combination to view those resources. Some pages such as a credit card charge page might only be generated on-the-fly, that is, through user-interaction with the website. Typically, crawlers do not activate such links and therefore do not discover those pages.
Web crawlers also generally start their crawls at the site's web root, in part because this is where a site's main links can usually be found. The accessible pages of a site are found by the crawler as it extracts the links from each page that it visits, adding these to the list of pages for the site and visiting each of those in turn. Once all unique links for a site have been collected and visited, the crawler is done. Of course, pages can exist without having a link to them on the site. In that case, a crawler will not be able to find out about that page unless the page is listed at some other site, or if it is included in a sitemap submitted to the search engine. Occasionally, links are "bad" – they point to a page that either no longer exists or that has been renamed. Users may "guess" at what the new location is, or they might use the website's search feature to find it. For a crawler, a bad link leads nowhere. The basic rule holds: crawlers can only visit pages that they know about and that actually exist.
Many websites use the root page as an entry point to other sections of their own webs. D-Lib Magazine's root page contains links to Back Issues, to the D-Lib Forum, and to many other areas of the website in addition to links to the current month's articles. Search engine crawlers may initially visit just the root page to collect the list of main links and then pass each of these main links to a series of crawlers. The overall demand on the web server made by lots of simultaneous robot requests can impact its performance, but most search engine crawlers have worked out a reasonable compromise between efficient crawling and server responsiveness.
Today the new main domain is the services of the search engine optimization. These services are making a new trend in the online business. This new development in the online market is making a new fashion. It is primarily based on the development of the further population visiting the net. The main important thing is the way the data is presented on the site. All these new services are hired by the other owners of the website. These services are hired by the companies which do marketing on the net. This helps to keep the trade very clear and understandable. It also helps all the related websites to gather a lot of good hub of people.
All the internet providers are able to take a good benefit of all these services. The initial stage of this document includes the preparation of the main and minor documents of the website. These documents need to be made very carefully. There title needs to be made very cautiously even if it takes a little more time. The good search engine optimizers include very good pieces of text in their website. It is also said that the spiders which track these websites must also behave in a friendly way. All these features will also help you to see your website within the most popular names on the list of the websites.
There are many others ways to attract traffic to the sites. We can also make very appealing titles. We can also render various facilities of posting the feeds through XML. We can also avail the blogging facility on the net. The mew service that is the implementation of the RSS is also prevalent. Some of the websites also offer various facility of giving convincing descriptions. Some of the other things which it involves as other online tricks are choosing of various themes, giving the taglines, setting of slogans and also giving the names of the domains. The services of the search engine optimizers not only involve the editing of the text of the net. It also involves the writing of the rest of the text of the world. It is important to note that no document of writing can be complete without editing it. All this helps to attract more and more traffic to the site and also making a direct link with the people who visit the website.
Google Chrome browser is recently Launched, it seems, chrome will collect in turn about sites which user visits, what one does on sites and even more, what user explores on challenger Search Engines, distribution collected data to G server for an analysis. Read end user license agreement #11.1 - 'By submitting, posting or presenting the content you give Google a continuous, irretrievable, worldwide, royalty-free, and non-exclusive license to reproduce, adapt, modify, translate, publish, publicly execute, publicly display and allocate any Content which you submit, place of duty or present on or through, the Services.'. But Matt Cuts says it's ok.
One of the prettiest features in Google Chrome browser is V8, a fast JavaScript virtual machine, developed by Denmark programmers. Although Chrome's performance beats the current stable version of FF, benchmarks show that Mozilla's next-generation JavaScript engine actually outperforms V8.
Google just ongoing tests a new tracking system that will present ads base on your web browsing history. The buzzwords for this are interest-based marketing, behavioral target and online behavioral targeting.
Goggle's introduction to the topic, Interest-based advertising: How it works doesn't sound startling or enveloping, but it may be the first pace down a greasy path.
The browsing times past that Google uses exists in cookies rather than the web browser cache. My previous posting, What are cookies?, provided an introduction to cookies.
When fellow Computerworld blogger Preston Gralla wrote How to protect yourself against Google ad questioning he argue the representative line from Google about how to opt out of their new profiling scheme. Over at PC World, JR Raphael enclosed the same subject in Google's Behavioral Ad Targeting: How to Reclaim Control.
That article has links to opt out pages for Google, Yahoo and Microsoft as well as a master opt out page for a whole host of promotion networks from the Network publicity Initiative.
But this type of opting out just sets more cookies. In the worst case, Google requires you fix browser plug-in software on the way to insure their opt-out cookie never gets deleted. Setting added cookies means you have to trust how these cookies are used. This is a Defensive Computing blog and trust is not part of suspicious Computing. So, I offer another approach. An approach to prevent the creation of cookies starts ad networks in the first place.
For now, I'm focusing on Internet Explorer 7. The good news is that IE7 users can easily block third party persistent cookies ,those also known as tracking cookies.
To get the top rank Keyword the density of the keyword should be high. The finest keyword density doesn't appear to have tainted but rather appears to have decline in value altogether. Sites with low keyword densities are starting to materialize more often for phrases based more on their links than their content and also overall site relevancy.
While the importance of a specific keyword density on a page has refused, this has been opposed by an increasing importance of relevancy throughout the site. Google is opting to assign relevancy based more on the overall content of the site rather than a single page. General directories will be showing up less and less in exchange for topic-specific directories. As well, sites with a central theme carried throughout the majority of pages will tend to rank over sites with a specific page or even section on a topic.
Internal links are carrying a solid weight in attaching relevancy to specific internal pages. Properly worded internal links, preferably built into the content of your site (see note on natural links above) will add weight to those internal pages and increase the likelihood of those pages ranking for specific secondary phrases.
Word Press, straight out of the box, comes ready to hold search engines. Its features and functions guide a search engine through the posts, pages, and grouping to help the search engine crawl your site and meet the in sequence it needs to include your site within its database.
A search engine enters your site and, for the most part, ignores the styles and CSS. It just plows through the site assembly content and information. Most Word Press Themes are designed with the content as close to the top of the unstyled page as possible, keeping sidebars and footers towards the bottom. Few search engines scan more than the first third of the page before moving on. Make sure your Theme puts the contented near the top.
Search engines do not assess your site on how attractive it is, but they do review the words and put them through a sifter, giving credit to certain words and combinations of words. Words found within your meta tag keywords listings and within your document are evaluated to words found within your links and titles. The more that equivalent, the better your "score."
Your site may not have much text, mostly photographs and links, but you have places in which to add textual content. Search engines look for alt and title in link and image tags. While these have a bigger purpose of making your site more accessible, having good descriptions and words in these attributes helps provide more content for search engines to digest.
Similar to the history of your site, the history of the links to your site have gained importance. As was noted in Google's patent application #20050071741 patrician, Information recovery based on historical data, links, like sites, gain weight over time. This point was further clarified in the most modern update as sites with ancient links gained strength even as sites with many new links did not see earth-shattering ground gained. The sandbox on links is carrying out in fractions in that after a phase of time a link will gain part of it's weight, after a bit longer, it will gain more, etc. (the exact length of time is of itinerary a closely guarded secret by Google and likely change as their algorithm does). These funds your link building today won't create any substantial effect on your Google rankings until months down the road.
Additionally, the relevancy of links to your site is still important however Google's ability to conclude relevancy appears to have improved. Pages no longer have to contain the exact keyword phrases to survive relevant but rather have to be from related industries. For example, a link to an SEO site from a web devise site would be considered relevant even though the keywords on the page are not specifically related to SEO.
Natural links have gained weight over unnatural links. Links that are contained within contented areas of a page will be weighted more strongly with the purpose of links that appear alone or in a directory-style (like reciprocal links pages) as they are measured more natural. while you are having links built to your site try to get them placed within the content (within the description segment of your reciprocal link for example). Also, in link building you will want to insure you're varying the terms of your anchor text. Creating hundreds of links with identical anchor text will hurriedly be detected as a link building effort (i.e. not natural) and thus will carry little load. Different anchor text for your links will appear more ordinary and thus will have a more affirmative impact on your rankings.
When you make the decision to bring SEM in-house, you are essentially choosing a direction. The person, or people, you choose will essentially set the direction for your movement. Because SEM combines usually left-brained elements like complete data crisis with more right-brained endeavors like creative messaging strategies, you will be jump by the limitations of your chosen team.
Should preface this by saying I have seen successful in-house SEM operations. They typically occur in association with a strong marketing culture and a general power of the online space. These operations are usually large-scale and engage a team of people, that when joint, run the breadth of compulsory skill sets. Typically, these teams are managed by people who are in their own right experts in the field of Interactive Marketing. But even most of these companies end up using agencies for specific calculated strategy and execution.
It is not uncommon for Fortune 50 companies to have separate agencies for PPC, SEO, affiliate management, online display and other marketing elements. Each agency then answers to an internal ombudsman who has the skill to speak each of their languages and hold them answerable for the results the business desires.
For any company with a grave desire to tap the online marketplace, big dollars will flow that way. Destructive PPC marketing alone can account for six figure investments each month, and the outlook that these budgets are controlled by people with little stake in the product is scary. Sure, it may be easy to say I am biased because I'm on the agency side. But the reality is I've been on both sides. I've built out and managed in-house strategies, and in some cases, it is necessary. But my preferred approach was always to develop and mature a policy to a point where it made sense to influence agencies to implement various tactics. Who wouldn't want to benefit from a fully built out team - from visionary right during to tactician - all with no overhead, no turnover concerns and full accountability!
The idea that you cannot be established on the web if there are no inlinks to one's site was newly the subject of a debate between myself and a fellow geek. My response was that one does not need ANY links to have a good ranking. This myth about inbound links is silly.
1. Between embedded tracking code for Webmaster Tools and Analytics, your site will be indexed by Google and other engines will follow.
2. If you do not use tracking code then embed a video.
3. If you have no embeded code whatsoever, GOOGLE WILL FIND YOU simply because your server is in a range sharing other sites.
4. If you have a dedicated server and no embedded code, Google will still find you IF YOU MAKE OUTBOUND LINKS from your site!
5. You have no outbound links, no embedded code and a dedicated server - Google will find you within 3 months at the longest.
Now to the idea of ranking well with no inlinks: The answer is one can rank very well without PageRank or links with keywords pointing to you. How? Simply by having the following:
1. Good content
2. Deep content
3. Patience to get out of the sandbox.
Google Ad Planner is a pretty valuable tool for marketing agencies to help them know more about websites – you plug in the site name and Ad Planner will show you loads of useful data about that site.
Google has opened access to their Ad Planner to anyone with a Google account. This is news of note for any arts marketing manager or coordinator and might be worth a few minutes of exploration. Ad Planner is a tool that helps you identify Web sites that your target audience is visiting by aggregating tons of search and site visit data. You can narrow your focus by demographic (gender, age, household income, education), by geographic region (country, state, metro regions), or by sites or keywords searched. You can select target Web sites and create a "Media Plan" and explore that plan through aggregate demographic data and interactive charts.
How Google collects this data in the first place is a mystery to me and still subject to discussion, and the limitations of the data can be felt when trying to use Ad Planner to get really specific about your target audience. While playing around in Ad Planner, I found that attempting to drill down too much resulted in, well, no results. Trying to filter by keywords searched can be particularly problematic
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