Click Fraud Biggest Threat to Internet Economy

Biggest Threat to Internet Economy So says Google’s chief financial officer, and he ought to know.Google CFO George Reyes, speaking at an investor conference sponsored by Credit Suisse First Boston, said that click fraud could potentially threaten his company’s whole business model. By extension, click fraud threatens Yahoo!, eBay, and other firms that depend on revenue from cost-per-click advertising. What happens in click fraud is that scam sites set up for the sole purpose of hosting ad links, then either humans or software click on those ad links to steal revenue. Some observers estimate that click fraud may be responsible for as much as 20 percent of all clicks on paid search ads. Reyes said that click fraud costs his company and others who depend on this type of paid advertising “tons of money.” It could seriously spoil things for the rest of us.

Google’s new research center in tokyo, Google opens research centre in tokyo

Google seem to be expanding all over the world, They seem to start datacenters everywhere , Now they have opend an R&D center in Tokyo, Check this information,The centre’s role in Google’s global R&D network is yet to be defined and will be shaped by the people who are hired to work there, said Howard Gobioff, the centre’s engineering director and principal engineer.

Gobioff is one of two engineers currently working at the centre, and said their first job
is to recruit additional members. Three people have already been found although
none have started work yet.
Engineers accepted by Google can look forward to working on both company-assigned projects and in areas of their choosing under a system that encourages engineers to spend up to 20% of their time pursuing projects of interest to them. The projects do not need to be approved by the company but Google asks that they are in some way relevant to its
business.

Google Scholar another great product from Google

Google scholar another great product from google was recently rolled out, It facilitates ways to find research documents from various authority sites, Visit scholar site here, scholar.google.com

This is what google says about Google Scholar,

Google Scholar enables you to search specifically for scholarly literature,including peer-reviewed papers, theses, books, preprints, abstracts and technical reports from all broad areas of research. Use Google Scholar to find articles from a wide variety of academic publishers, professional societies,preprint repositories and universities, as well as scholarly articles availableacross the web.Just as with Google Web Search, Google Scholar orders your

search results by how relevant they are to your query, so the most useful references should appear at the top of the page. This relevance ranking takes into account the full text of each article as well as the article’s author, the publication in which the article appeared and how often it has been cited in scholarly literature. Google Scholar also automatically analyzes and extracts citations and presents them as separate results, even if the documents they refer to are not online. This means your search results may include citations of older works and seminal articles that appear only in books or other offline publications.

Please let us know if you have suggestions, questions or comments about Google Scholar. We recognize the debt we owe to all those in academia whose work has made Google itself a reality and we hope to make Google Scholar as useful to this community as possible. We believe everyone should have a chance to stand on the shoulders of giants.