Google Analytics is now becoming great friend to all webmasters. Frequent changing and updating in Google Analytics made this as a important tool for every website owners. There are another two new updates which is considered as most interesting and valuable features. Customer Journey tool and Real-Time Widget are the tools which is updated by Google recently.
Benchmarking Tool
Google is suggesting extra thorough information to build marketer’s lives easier. Google brought in a latest benchmarking tool for marketers: The Customer Journey to Online Purchase.
The Tool is Google’s Comeback to:
- The rising density of the customer journey.
- The growing require of marketers to build intelligence of the input of each marketing channel in the last purchase so that they can get better their plan consequently.
Prior to entrusting to purchase online, a customer may employ with a exact brand via various dissimilar media channels over more than a few days.
Based on the diverse areas, dissimilar marketing channels come into take part in at dissimilar times and put in to the ultimate buy choice.
The tool has been built on information collected from above 36,000 Google Analytics clients that approved sharing; with millions of purchases across 11 industries in 7 countries.
Since it is made clear on the spokesperson Google Analytics blog, the tool comprises scale data for:
- How dissimilar market channels (such as display, search, email, and your own website) assist move users in the directions of purchases.
- How extensive it acquires for customers to make a purchase online.
Suggestion of the Purchaser Journey to Online Purchase Tool
- Online sellers require recognizing their buyer journeys in the situation of how a broader information place does alike journeys.
- By accepting the dissimilar phases of the purchaser journey, businesses can assess the achievement or else of online movements and the function every one takes part in the conversion.
- Using this data will assist to plan campaigns that bring the accurate message at the correct instant in a purchaser’s journey to buy.
Real Time Widgets
Google announced 4 real-time widgets that can be included to any latest or offered Google Analytics Dashboard, spotting the initial instance real-time information has been likely in a dashboard widget.
The widgets formulate it probable for customers to do several kinds of real-time analysis and they can also be shared and modified with dissimilar filters to section and contrast information alongside.
To set up a real time widget, In Google Analytics dashboard go to menu option and click the +Add widget.
Once a Widget is added, then select counter, Timeline, Geomaps or Table.
- In counter you can view the number of visitors who are active on the site.
- Timelines show the scrolling page views.
- Geomaps shows the visitors locations on a map.
- Tables shows active visitors.
- Another widget has been added recently in real time widget is goal conversion.
Suggestions of the Google Analytics Real-Time Widget
- This assists businesses to right away observe how traffic is moving approximately their website.
- This gives approaching at a extremely exact level, allowing exact choices to be complete.
- Real time widgets give a drill-down that right away shows the information that affair.