If you’ve been eager that the hypocrisy of Google hitting keyword recommendation data from natural search traffic but still distributing it with advertisers would get some notice from the mainstream press, this might help: innovative data from Parse.ly shows that 87 percent of all Google natural traffic to some of the main news sites on the web is now.
Parse.ly which we’ve written about before is a content optimization platform that’s used by the likes of Reuters, The Atlantic, U.S. News & World Report, the Dallas Morning News, Mashable, The Next Web and others.
The company puts out a bulletin power report that aggregate data from billions of page view across “hundreds of top online news publishers,” and the newest report shows how quick has grown over the past three months.
Parse.ly’s news clients were receiving keywords on about partially of their Google natural traffic at the start of July, but it’s rocketed up to 87 percent as of the end of September.
On the bright side, Parse.ly says these main news sites are only receiving about 46 percent of their overall referral traffic from search, so they have the advantage of perhaps a more well-rounded profile of traffic sources than many non-media businesses.