Google recently exposed a new graphic ad format, which would permit advertisers to make interactive ads within widget, which could further be spread virally across the Internet. The search giant’s new expertise could be sued to make a variety of ads that could be allocated across Google’s web sites, as well as network of Google-affiliated sites.
Google by has signed up a group of huge advertisers to generate their own “gadgets,” the company’s term for widgets. The gadgets could as well include video, images, constantly updated data feeds, and mini versions of entire web sites.