Google ‘Mobile Ads’ now in India
http://www.googleblogging.com/2006/11/google-mobile-ads-now-in-india.html
MUMBAI: Google has recently announced a Mobile ad’s test for advertisers in India as well, wherein ads will appear with the user’s web and on mobile web results found on a mobile device. The Mobile ads actually differ from PC text ads in terms of character limit and the call feature.
The text-based ad format had already been tested with AdWords advertisers in the US, the UK, Germany and Japan. The Mobile ad’s test would surely help advertisers reach users with applicable information when they’re on the go. With Mobile ad’s, advertisers could also link users to their mobile website or enable them to call their business just through click-to-call.