Major Internet sites are now showing a strong and great growing interest in the advertising business with traditional ad firms started to get worried.
Google has been leading its way through building on its online ad strength by striking deals to sell advertising in traditional media way like newspapers and radio. Meanwhile, eBay is also developing an ad-buying system for TV spots for a large group advertisers like Wal-Mart. And Monday, Yahoo then announced a deal with 176 newspapers, which did not contain offline ad sales, but newspaper managers left that option open
Google is testing ad sales for about more than 50 newspapers and plans to make newspaper ad sales a lasting offering sometime next year.