Google, the world’s biggest search engine, has recently established a new programme, which is designed to catch potential sponsors to charity organizations. The scheme has been planned for Irish charities, which meet Google’s necessities and have been granted tax-exempt status by the Irish Revenue Commission.
This is known as Google Grants Ireland; the beta plan supports organizations who share the search engine’s attitude towards society service, and offers support to charities, which are operating in areas such as science and technology, global public health, education, environmental, arts and as well in youth advocacy. It is an exclusive, free advertising programme and utilizes the power of the Google advertising product, Google AdWords, in order to offer advertising space to non-profit organizations who are seeking an opening to inform potential online donors.
Google grant would use their award of free advertising in order to augment awareness of their cause, plus to increase web traffic to their websites.