Search engine giant Google would now run text-based advertising on the websites of The Daily Telegraph, The Herald Sun and The Australian, among others, after implementing an agreement to add News Digital Media to its content network. The multi-year deal that could make millions of dollars in pay-per-click revenue to be shared among the two parties, would as well see Google replace Yahoo as the search results provider on NDM websites.
Revenue from the paid search ads made by Google on the media websites run by NDM would as well be shared. The contract follows an announcement in May that Google would run advertisements on Fairfax Digital websites, comprising those of The Age and The Sydney Morning Herald websites. However, that deal did not include search.