Guidelines for SEO
Here are some basic useful tips and guidelines
are given for the search engine optimization beginners. Read and follow
it for a successful seo.
Identify your viewers
 Distinguish
your audience and create the keywords that you will target for ranking.
Get
the idea what will make them to get attraction and what type of search
patterns they generally like to boast.
Have
an overall study for information in online, other sites, forums to know
that your target is correct that most spectators uses.
Research for targeted keywords
 After
finding keywords that will be mainly used the users proceed with the keywords
optimization research by using tools such as Digitalpoint, Google AdWords,
Wordtracker, Yahoo Search Marketing data and KeywordDiscovery,
Collect
lists of the majority significant phrases for your site.
Start
grouping of the keyword phrases in a planned way which will help to decide
the structural design and style of your site.
Find domain name and host
As
search engine like Google does not freely acknowledge a new site as there
a sandboxing filter exist, and it will take 6 to 10 months for a new domain
to include by crawling. Avoid using a fresh domain name.
Select
the exact TLD and host name for your geological place as search engines
at times concentrate in doing local searches.
Domain
name are supposed to be short and effective that describes or sounds the
complete sites product or whatever it is.
Essential and very important principles in designing
Always
remember that design is not major thing for search engines and simply
for users.
Write
down the unique, quality rich content for your visitors which will be
an advantage to get back links.
Included
few other keywords than the listed phrases so that all possible ways of
keywords used by viewers will be included in your site.
Framing the structure of a site
Have
a clear hierarchical structure in designing the site.
There
should not be more interior folders for the ease of users also for the
search engines to crawl easily.
Clearly
have the categories and structure of the site according to the keywords
targeted and the other analysis done.
Title and Meta tags for a site
The
very important concept and which is being given more weight age by all
search engines is Title tags.
The
main targeted keyword got from research should be used in the title tag
of the main page.
The
META description should be an addition of the keywords used in the title
tag but must describe what this page is about. It can be copied and extended
in the page content later.
The
domain name, words like and, or, in, of etc. in the title tag since search
engines ignores it and spaces are wasted.
Instructions for the contents of a page
The
content is most important as if they are good worthy, informative then
it is no doubt automatically back links will asked and increase the traffic
there by the rank too.
Keywords
can be appeared many times (check the keyword density also) but should
not cross over the limit which can be ignored by search engines and make
the readers too to get bored of the content.
The
main keywords and other keywords can be put in H1, H2 tags respectively.
First
250 words are being mainly concentrated by Search engines on a page topic
so concentrate more on it. Making the targeted keywords to be bold can
also get more weight age with the search engines.
Never
and don’t ever try to duplicate contents which will be completely
ignored by search engines.
Graphical design in a page of a site
If
image tag is used don’t forget to use alt attribute for to describe
that image and use title attribute for href tag.
Always
use meaningful anchor text and keep the same keyword put in title tag
which will be good.
Be
sure that no links are broken and keep that each page should be reachable
from at least one static text link.
It
is always better to have site map for a site where all links are put in
one page which will be easy for search engine to crawl all the pages.
It
is a god advice always done that for better crawling of search engines
text must be used than flash or other images.
You
can also use the main keywords for folder and filenames.
Apply
the rel="nofollow" attribute of the href tag to avoid the crawlers
from accessing some information.
Technical modifications for better seo
If
dynamic URL’s are used then it’s better to have MOD rewrite
technology, use it according to your server support. Also, validate the
pages with W3C validations.
Always
try to make the contents to be shown in HTML pages if CMS is used.
Do
not use frames or iFrames.
If
using JavaScript consider placing it in an external .JS file and your
CSS in external style sheet.
Initiate a site
Try
to get more back links by doing link exchanges, article reproductions.
The most helpful thing to get links is to produce unique, quality content
in each page of your site.
It
is good to do directory submission, by submitting in appropriate directories
where all others will come to know about your site.
Consider
a Pay per Click operation which will give the site publicity and also
increases the natural back links.
After uploading site
After
launching too, keep validating the pages also track the traffic for which
page is receiving the most.
Always
use the appropriate server response codes to move the pages.
If
pages are deep linked it is good not to change the title and descriptions.
|
