Penguin 2.0: Spam – Fighting Algorithm

Google updated penguin 2.0 algorithm to completely destroy the web spam. This update is regarded as the new generation of algorithm which will differ more than previous updated algorithm.

Matt Cutts in his blogs announced that the update is completely rolled out. He also added that this penguin 2.0 going to have a great impact on web spam and it affects 2.3% of English queries.

Panda 2.0 not only affects the English-U.S. queries, it also targets non English-U.S. queries.

Matt Cutts wrote in his Blog:

“We started rolling out the next generation of the Penguin webspam algorithm this afternoon (May 22, 2013), and the rollout is now complete. About 2.3% of English-US queries are affected to the degree that a regular user might notice. The change has also finished rolling out for other languages world-wide. The scope of Penguin varies by language, e.g. languages with more web spam will see more impact.”

“This is the fourth Penguin-related launch Google has done, but because this is an updated algorithm (not just a data refresh), we’ve been referring to this change as Penguin 2.0 internally. For more information on what SEOs should expect in the coming months, see the video that we recently released.”

Then he presented a video which explains about penguin update and what changes may happen in SEO in the coming months.