Google Locations for Company has modified its quality guidelines to allow a descriptor of a small company to be detailed together with the company name … but not everyone believes this upgrade is quality.
From the Search engines Locations help information, the changes are shown below:
- Your headline should indicate your company’s real-world headline.
- In inclusion to your company’s real-world headline, you may add a single descriptor that allows clients identify your company or understand what your company provides.
- Marketing taglines, contact figures, shop requirements, or URLs are not legitimate descriptors.
- Examples of appropriate headings with descriptors (in italics for business presentation purposes) are “Starbucks Downtown” or “Joe’s Pizzas Restaurant”. Illustrations that would not be approved would be “#1 Facilities Plumbing”, “Joe’s Pizzas Best Delivery” or “Joe’s Pizzas Cafe Dallas”.
Mike Blumenthal of Blumenthals.com had this to say of the change:
Obviously for Search engines to make this modify, they must think that they can management the inane and crazy misuse that is likely to happen. Either company name is no longer so important in interpreting search results or the descriptor (which can only be included via the dashboard) is ignored or Search engines is so assured that they know what the company name is that they can punish users.
Comments on Blumenthal’s weblog also show a little bit cool wedding celebration of the upgrade, with many knowing this will start up results to junk that won’t be easy to identify and management.