Who is a Social networking site of Google? The palpable answer might seem to be Facebook, given its fast growth, winning cooperation with tool developers, and ever-smarter ad targeting. But by some dealings, the real answer is even more obvious: Google itself.
This week, Google (NASDAQ: GOOG – news – people ) is catching attention to its often-ignored social networking site, Orkut.com, with a redecorate intended to make more attractive the site’s austere look. And attention is deserved: Despite its low profile in the U.S., Orkut now draws 38.2 billion page views a month universal, 7.8 billion more than Facebook, according to comScore Media Metrix.