In a YouTube video, Matt Cutts announced nine things that will expect to happen in coming months, mainly targeting black hat SEO.
Penguin 2.0 Update
- Google updated this next generation of penguin 2.0 to target black hat web spam.
- This update will be much inclusive than penguin 1.0 and it will go profounder and have a better impact than the original.
Google Hates Advertorials
- Advertorials is an advertisement that looks like newspaper articles. Some website uses this type of advertisements to gain more back links. It breaks the quality guidelines of Google.
- Advertorials should not be non-no follow links. If you pay for advertorials presently to obtain back links, this may have a harmful influence on your Google page rankings.
Spammy Search Queries
- Matt Cutts talked about that this is a problematical seek out, and there are others be fond of it, so they are undertaking it a join of special methods.
- For those that cooperate in that space, though, you’re away of fortune since Cutts isn’t enlightening precisely how they are contracting with it, presently that it will be occurrence.
- He supposed that they are aiming exact areas that have usually been more spam.
Diminishing Upstream Linking
- There will be a number of ways to go up-stream to reject the value to link spammers, to people who spam links in a variety of methods and make that less efficient.
- In reality, it’s intended to have totally dissimilar system that does new complicated link analysis.
Detecting Hacked Sites
- Google are in the early on phases of making new complicated software that will analyze back links well again.
- A improved system for detecting hacked sites be supposed to also be obtainable afterward in 2013.
Authority
- Google planned to seek out for authors that have high authority in a given theme.
- If you are speaking about your specific theme and adding related content to your website will improve your rankings higher.
Panda Update
- Matt Cutts supposed that a lot of of the websites that were exaggerated by the Panda update were boundary cases.
- Google is seemed to be at other worth metrics that allows them to confirm that these websites are not affected by the Panda algorithm. The Panda aims websites with content of low quality.
Reduce Same Domain Groups
- Matt Cutts supposed that the number of similar domain groups on Google’s first result page be supposed to reduce this year.
- Google needs to make the results on page one more different. The 2 result page strength contains additional domain groups.
Webmasters Tools to Help Webmasters
- Cutts supposed they desire to be capable to continue giving webmasters extra exact and full information by means of Google webmaster tools. He talks about specially instance URLs to assist webmasters identify problems on their site.
- He considers that alter will actually build a dissimilarity with the worth of the search results, and affect the quantity of spam that is screening up.