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Friday, February 3, 2012
Mind the Gap: Encouraging women to study engineering
Women make up more than half the global population, but hold fewer than a third of the world’s engineering jobs. In the U.S., female students comprise fewer than 15 percent of all Advanced Placement computer science test takers. Even in high-tech Israel, few girls choose computer science. Not only is this a loss to companies like Google and everyone who benefits from a continually developing web; it's also a lost opportunity for girls.
Beginning in 2008, a group of female engineers at Google in Israel decided to tackle this problem. We established the “Mind the Gap!” program, aimed at encouraging girls to pursue math, science and technology education. In collaboration with the Israeli National Center for Computer Science Teachers, we began organizing monthly school visits for different groups of girls to the Google office and annual tech conferences at local universities and institutes. The girls learn about computer science and technology and get excited about its applications, as well as have a chance to talk with female engineers in an informal setting and see what the working environment is like for them.
Since we started this program over three years ago, we’ve hosted more than 1,100 teenage girls at our office, and an additional 1,400 girls at three annual conferences held in leading universities. These 2,500 students represent 100 schools from all sectors and from all over the country: Tel Aviv, Haifa, Tira, Beer-Sheva, Jerusalem, Nazareth and more; what they have in common is the potential to become great computer scientists.
The results are encouraging. For instance, some 40 percent of the girls who participated in last year’s conference later chose computer science as a high school major.
We encourage people in other countries, at other companies and in other scientific disciplines to see how they could replicate this program. You can read more at the project site. Currently, we are working with the Google in Education group to expand the program to more offices globally and get even more young women excited about computer science. The difference we can make is real: At one of our first visits three years ago, we met a 10th grade student named Keren who enjoyed math but had never considered computer science as a high school major. Last month, Keren informed us that the visit made such an impact on her, she decided to change her major to computer science. “Talking to women in the field helped me change my mind,” she said.
Reference link:http://googleblog.blogspot.in/2012/02/mind-gap-encouraging-women-to-study.html
      
Thursday, February 2, 2012
Making form-filling faster, easier and smarter
One of the biggest bottlenecks on any conversion funnel is filling out an online form – shopping and registration flows all rely on forms as a crucial and demanding step in accomplishing the goals of your site. For many users, online forms mean repeatedly typing common information like our names and addresses on different sites across the web – a tedious task that causes many to give up and abandon the flow entirely.
Chrome’s Autofill and other form-filling providers help to break down this barrier by remembering common profile information and pre-populating the form with those values. Unfortunately, up to now it has been difficult for webmasters to ensure that Chrome and other form-filling providers can parse their form correctly. Some standards exist; but they put onerous burdens on the implementation of the website, so they’re not used much in practice.
Today we’re pleased to announce support in Chrome for an experimental new “autocomplete type” attribute for form fields that allows web developers to unambiguously label text and select fields with common data types such as ‘full-name’ or ‘street-address’. With this attribute, web developers can drive conversions on their sites by marking their forms for auto-completion without changing the user interface or the backend.
Just add an attribute to the input element, for example an email address field might look like:
<input type=”text” name=”field1” x-autocompletetype=”email” />
We’ve been working on this design in collaboration with several other autofill vendors. Like any early stage proposal we expect this will change and evolve as the web standards community provides feedback, but we believe this will serve as a good starting point for the discussion on how to best support autofillable forms in the HTML5 spec. For now, this new attribute is implemented in Chrome as x-autocompletetype to indicate that this is still experimental and not yet a standard, similar to the webkitspeech attribute we released last summer.
Reference link:http://www.googlewebmastercentral.blogspot.in/2012/01/making-form-filling-faster-easier-and.html
      
Wednesday, February 1, 2012
2012 global award winners RISE to the top
Our business at Google is rooted in STEM and CS, so we’re passionate about supporting organizations that are expanding access to these fields, especially for students who might not have the opportunity otherwise. The annual Google Roots in Science and Engineering (RISE) program supports organizations running innovative STEM (science, technology, engineering and math) and CS (computer science) enrichment programs for K-12 and university students around the world.
This year, the Google in Education group received a record number of inspiring applications for RISE. We expanded the awards to include Sub-Saharan Africa, and in total, we’re awarding more than $340,000 in funding to 13 U.S., eight European and five African organizations.
Our recipients are diverse, ranging from girl’s robotics teams building high-tech machinery in Nairobi to after-school programs that have students configuring cluster computers in Salt Lake City. Below are just a few of the outstanding organizations receiving RISE awards this year for their efforts in advancing CS and STEM education:
United States
- Santa Clara Valley Society of Women Engineers, San Jose, California. GetSET is a program created for underrepresented ethnic minority girls in the San Francisco Bay Area to expose them to engineering while building self confidence through leadership workshops, tours of technology companies and participation in team-building exercises.
- Saturday Academy, Portland, Oregon. Saturday Academy serves 2nd-12th grade students from Oregon and SW Washington with high quality and creative learning opportunities taught by STEM experts, including hands-on, real world activities that create meaningful connections between academic content and practical application.
Europe
- Frauennetzwerk Informatik at Universität Passau, Passau, Germany. University students from Passau act as ambassadors for computer science, engineering and math by reaching out to juniors and seniors at their former high schools and running workshops on topics like robotics and mobile app development. Ambassadors go on to serve as mentors to the students throughout their high school and college careers.
- The Centre for Academic Achievement, Dublin, Ireland. This center runs free after school educational classes in a university setting for bright primary school students from disadvantaged areas. Each term, students from 32 local primary schools have the opportunity to study science, math and engineering subjects and are encouraged to pursue college degrees in the future.
Sub Saharan Africa
- Savana Signatures, Tamale, Ghana. Savana Signatures educates youth and women, building their capacity to access information for the benefit of Ghana’s social and economic development.
- Fundi Bots, Kampala, Uganda. Fundi Bots is a technology outreach program for students in high school and university that uses robotics to introduce young children to the endless possibilities of technology in both their day-to-day lives and potential careers.
Organizations interested in applying for 2013 funding can sign up for more information here. We look forward to hearing about all the great work being done in CS and STEM education.
Reference link:http://www.googleblog.blogspot.in/2012/01/2012-global-award-winners-rise-to-top.html
      
Monday, January 30, 2012
More Options for Google+ Badges
When we launched Google+ pages in November, we also released Google+ badges to promote your Google+ presence right on your site. Starting today in developer preview (and soon available to all your users), we're adding more options for integrating the Google+ badge into your website. You can configure a badge with a width that fits your site design and choose a version that works better on darker sites. You'll also see that Google+ badges now include the unified +1 and circle count that we added to Pages last month.
If you’re still considering whether to add a Google+ badge on your website, consider this: We recently looked at top sites using the badge and found that, on average, the badge accounted for an additional 38% of followers. When you add the badge visitors to your website can discover your Google+ page and connect in a variety of ways: they can follow your Google+ page, +1 your site, share your site with their circles, see which of their friends have +1’d your site, and click through to visit your Google+ page.
The Google+ Badge makes it easy for your fans to find and follow you on Google+. With these additional options, we hope it's even easier to create a badge that fits your website.
Reference link:http://googlewebmastercentral.blogspot.com/2012/01/new-google-badges.html
      
Friday, January 27, 2012
What’s new with Sitemaps
Sitemaps are a way to tell Google about pages on your site. Webmaster Tools’ Sitemaps feature gives you feedback on your submitted Sitemaps, such as how many Sitemap URLs have been indexed, or whether your Sitemaps have any errors. Recently, we’ve added even more information! Let’s check it out:
The Sitemaps page displays details based on content-type. Now statistics from Web, Videos, Images and News are featured prominently. This lets you see how many items of each type were submitted (if any), and for some content types, we also show how many items have been indexed. With these enhancements, the new Sitemaps page replaces the Video Sitemaps Labs feature, which will be retired.
Another improvement is the ability to test a Sitemap. Unlike an actual submission, testing does not submit your Sitemap to Google as it only checks it for errors. Testing requires a live fetch by Googlebot and usually takes a few seconds to complete. Note that the initial testing is not exhaustive and may not detect all issues; for example, errors that can only be identified once the URLs are downloaded are not be caught by the test.
In addition to on-the-spot testing, we’ve got a new way of displaying errors which better exposes what types of issues a Sitemap contains. Instead of repeating the same kind of error many times for one Sitemap, errors and warnings are now grouped, and a few examples are given. Likewise, for Sitemap index files, we’ve aggregated errors and warnings from the child Sitemaps that the Sitemap index encloses. No longer will you need to click through each child Sitemap one by one.
Finally, we’ve changed the way the “Delete” button works. Now, it removes the Sitemap from Webmaster Tools, both from your account and the accounts of the other owners of the site. Be aware that a Sitemap may still be read or processed by Google even if you delete if from Webmaster Tools. For example if you reference a Sitemap in your robots.txt file search engines may still attempt to process the Sitemap. To truly prevent a Sitemap from being processed, remove the file from your server or block it via robots.txt.
For more information on Sitemaps in Webmaster Tools and how Sitemaps work, visit our Help Center. If you have any questions, go to Webmaster Help Forum.
Reference link:http://www.googlewebmastercentral.blogspot.com/2012/01/whats-new-with-sitemaps.html
      
Wednesday, January 25, 2012
IPv6: countdown to launch
Today, we’re joining the Internet Society and several major Internet companies to announce World IPv6 Launch, a coordinated launch of the next-generation Internet protocol on June 6, 2012. This builds on the success and momentum of last year’s World IPv6 Day by adding major contributions from ISPs and home networking vendors. With World IPv6 Launch, we’ll collectively close the gaps and begin to deliver the end-to-end, next-generation Internet.
IPv6 is the replacement for the current version of the Internet Protocol, IPv4, which is quickly running out of addresses. The original IPv6 specification was published more than 15 years ago, but for the entire career of most Internet engineers its deployment has always been in the future. Now it’s finally here. The widespread deployment of IPv6 paves the way for connecting together the billions of devices that permeate our lives both fixed and mobile, from the largest cloud computing services to the smallest sensors.
Just a year ago, we announced our participation in World IPv6 Day. Since then, the IPv4 address global free pool was officially depleted, each of the five regions around the world receiving one last address block. Soon after, the Asia-Pacific region exhausted its free IPv4 address pool. Hundreds of websites around the world turned on IPv6 for a 24-hour test flight last June. This time, IPv6 will stay on.
For Google, World IPv6 Launch means that virtually all our services, including Search, Gmail, YouTube and many more, will be available to the world over IPv6 permanently. Previously, only participants in the Google over IPv6 program (several hundred thousand users, including almost all Google employees [PDF]) have been using it every day. Now we’re including everyone.
The vast majority of users shouldn’t notice, but check out our test page and help article if you think you might run into difficulty. If you’re curious, you can test your connection now at ipv6test.google.com. If your ISP isn’t on board yet, ask them to join us. It will take years for the Internet to transition fully to IPv6, but as William Gibson is said to have said, “The future is already here—it's just not very evenly distributed.”
We hope that even more websites, application and Internet access providers and network device manufacturers will join us for World IPv6 Launch. Permanently enabling global IPv6 access to Google services has been our goal since we first began our IPv6 project more than four years ago. We eagerly await the opportunity to realize that goal with our colleagues around the world this June. At long last, IPv6 will be the new normal.
Reference link:http://www.googleblog.blogspot.com/2012/01/ipv6-countdown-to-launch.html
      
Tuesday, January 24, 2012
Renewing old resolutions for the New Year
As we head into 2012, we’ve been sticking to some old resolutions—the need to focus on building amazing products that millions of people love to use every day. That means taking a hard look at products that replicate other features, haven’t achieved the promise we had hoped for or can’t be properly integrated into the overall Google experience.
Here’s an update on some products that will be merged, open-sourced, or phased out in the coming months:
- Google Message Continuity (GMC): In December 2010 we launched an email disaster recovery product for enterprise customers that use Google's cloud to back up emails originally sent or received in an on-premise, Microsoft Exchange system. In the time since we launched, we've seen hundreds of businesses sign up for it. By comparison, in that same time, we've seen millions of businesses move entirely to the cloud with Google Apps, benefitting from disaster recovery capabilities built directly into Apps. Going forward we've decided to focus our efforts on Google Apps and end support for GMC. Current GMC customers will be able to use GMC for the duration of their contract and are encouraged to consider using Google Apps as their primary messaging and collaboration platform.
- Google Sky Map: This app was created by half a dozen Googlers at the Pittsburgh office in their 20 percent time to show off the amazing capabilities of the sensors in the first-generation Android phones and offer a window into the sky. Since we launched the tool in 2009, we have managed to share our passion with more than 20 million Android users. We will be open-sourcing Sky Map and are collaborating with Carnegie Mellon University in a partnership that will see further development of Sky Map as a series of student projects.
- Needlebase: We are retiring this data management platform, which we acquired from ITA Software, on June 1, 2012. The technology is being evaluated for integration into Google's other data-related initiatives.
- Picnik: We acquired this online photo editor in 2010. We’re retiring the service on April 19, 2012 so the Picnik team can continue creating photo-editing magic across Google products. You can download a zip file of your creations through Picnik Takeout or copy them to Google+. As of now, the premium service is free to everyone. Premium members will receive a full refund in the coming weeks.
- Social Graph API: This API makes information about the public connections between people on the web available for developers. The API isn’t experiencing the kind of adoption we’d like, and is being deprecated as of today. It will be fully retired on April 20, 2012.
- Urchin: In 2005 we acquired Urchin, whose online web analytics product became the foundation for Google Analytics, helping businesses of all sizes measure their websites and online marketing. We’re fully committed to building an industry-leading online analytics product, so we’re saying goodbye to the client-hosted version, known as Urchin Software. New Urchin Software licenses will no longer be available after March 2012.
Resolutions can be hard, and changing products that people love is hard too. But we’re excited to focus on creating a beautifully simple, intuitive user experience across Google—an experience that will change the lives of millions of people.
Reference link:http://www.googleblog.blogspot.com/2012/01/renewing-old-resolutions-for-new-year.html
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