Google announced a product new algorithm for its search engine, called Hummingbird. Hummingbird, Google’s latest update, is no exception. The innovative algorithm represents the major change to Google’s search functionality in 10 years.
But Hummingbird is more than SEO and it’s in addition more than just search. Here are a few takeaways.
Upcoming of Mobile Search
One of the majority telling things about Google’s hot updates is that the company chose to demonstrate them with images of its mobile app, not its desktop site. More than everything else, Google over the past few years has been alert on making it easier for you to pull out your phone, ask Google a question, and get your reply as rapidly as possible. Hummingbird is just an addition of that.
This move in focus comes as a result of some very clear trend. Mobile users require search results faster, and they require them to be right away applicable. As we’ve noted before, the more mobile and less interface-heavy a form factor is, the fewer tolerant people are of awful experiences and unhelpful or spammy hunt results. This is as factual for smart phones as it is for future devices like Google Glass.
This, again, is why Google’s focus on voice hunt is so significant, and why it’s so intent on making it easier for users to have conversation with its search engine.
To Figure it Up, It Looks Like This:
- Mobile is the prospect, so Google should be familiar to answering search queries in the most mobile-friendly way.
- People are likely to be conversational with their mobile searches (“Where can I buy a new pair of footwear?”)
- Ergo, the prospect of Google look for is mobile-focused and question-oriented.
It’s About Sense, Not Just Keywords
What Google is responsibility with Hummingbird is a move in focus away from keywords and towards intent and semantics, which are much more relevant to users? While the Google of a decade ago was alert on deliver search results based solely on queries, the Google of today is sketch insights from a diversity of other signals location, social connections, and even your previous searches.
In other words, stuffing your Web Pages with SEO friendly keywords isn’t leaving to cut it any longer. Or, as Google search guru Matt Cutts likes to put it, the Google of the future “is about things, not strings.”