Google search results were dissimilar a lot unlike. In the beginning, the service allowable users to hunt for products, services, and information, listing consequences according to power, on-page keywords and phrases, incoming links and extra. In adding to ‘organic’ results, Google supplied ad-based results.
It was a method for the service to stay free to use whereas making money from advertisers. As the fame of Google’s search engine grew (“Google it” became ingrained in modern vernacular.), Google began modify results, contribution more company-based products and services along with added paid publicity consequences.
Today, particular results look nothing like years ago, when ten natural results were featured along with few paid listings to the top and right of the screen. Now, paid advertising is hard to decipher from organic listings. In some cases, less than 10% of first-page results characteristic natural.
How does Google comprise its listings? With a bit of understanding, its clear dollars say modern-day design.
- SERP and click through rates (CTRs)
- Paid Ads and SERP
- Local Results and SERPs
- Google Authorship and SERPs
- Google Knowledge Graph.